HLTV was used to watch the games being played 1st and for most though Deprav. You're confusing competitive play with being an esport. There are a lot of games with a good competitive scene that aren't epsorts. Lets take speed running. Lots of people do it on games like Mario 64 and Legend of zelda MM, plenty of people even watch it. It will never be an esport because nobody in there right mind is going to put up substantial prizes for speed runners. Obviously an esport doesn't just come out over night the community has to grow and make their own competitive ladder or tournament, which then usually moves to online tournaments hosted by a 3rd party, then to live tournaments. These last 2 parts are where Toribash will struggle, it is really lacking in marketability.
About CoD, huge competitive seen, cool montage makers, few tournaments not really a stand out in esports. They don't have the backing from the game makers to be very competitive, with a new title being released about once a year or a little longer, and them catering to the fans not the competitive players. Which is good for CoD but it will never be a breakout esport.
@Goodbox, Funding is completely relevant, you don't become an esport then get huge cash tournaments, big online leagues with 1000's of people signed up. You start small, then get funding online leagues, then get funding for live lan events. It may happen later then just building a competitive scene for a game but it is the major stepping stone of becoming an esport, the second and 3rd part are where games fall apart or be come stuck as small groups of very competitive players. Lans and tournaments are fun as hell to go to, but that doesn't bring in big names, do multiple pros for SSB or SF show up to no prize tournaments? Nobody is jumping on twitch to watch amateurs play, and less people will show up to the tourney for the same reason. I mean a local lan with ~100 people is a lot of fun, with little prizes like new video cards, or mice or w/e. But chances are they spend near if not more what they make.(Taking from experience of going to local "weekend lan tournaments" when I was younger). I mean for the pros it is all about the money. Half of Europe's CS:Go Invite division wont be attending the ESEA Invitational lan that is going on this week due to the fact that it will be expensive and they have low chances of winning money with NiP being there.