Zaarock is right. Those prices are outrageous, and the renders don't even look that spectacular anyways. The only part I like is the glass joints and such, but I'm damn near close to achieving that on my own.
Most people could replicate that .inc in a few hours (or less), for free..
Even if you never used POV-Ray before, read the documentation for like an hour and you got it :P
Riiiight.
Replicate it? Hardly. This isn't something you can do so fast. I know POV-Ray myself. If I had a few days to waste, I could probably do something similar. But from the light-bending to the positioning of the text, and the textures, it's not something you can do in a few hours or less.
Nonetheless, prices will be lowered soon enough.