Shouldn't be a new concept, for now there will be very vague answers for "no".

Basically, there are three properties of a clan. Members, Activity, and Organization. The members can be rude or nice, and skilled or terrible. The organization can be innovative or boring, and effective or ineffective. The activity can be high or low, ingame and on the forums.

If you vote no, I ask you to vote for the specific KIND of no that you mean.

Hopefully, this idea is helpful.