Cheaper, uncustomisable flames.
Not sure if this is already a thing since I know very little about flames but;
There should be flames with set properties which can't be customised in any way available to buy for a variety of prices. The purchase of these would be similar to 3D hairstyles where the detail and general awesomeness of the flame would determine its price. Maybe flame colour could be buyable although this would sort of defeat the point of the flames being cheaper than more customisable ones.
If this sort of thing already exists please tell me so I am able to close this thread in a futile attempt to hide my ignorance from the world.
Tell me if I need to explain anything in more detail.