I heard that some Non-PhysX card can use PhysX, but they need to hack the driver.
I guess that's too risky. What NVIDIA need is the 4*5 series. I mean like 475 or 485, seing the GTX 465 has its little brother, GTX 460.
And the last thing is GTX 490, it will compete with HD 5970. It should have dual GPU chips.
Oh yeah, I heard the rumor about HD 5890, I guess ATi is gonna beat GTX 480 again.